Our Story

It's only when we men start figuring out life & put together the missing pieces, we realize that there were a few chapters we didn’t pay enough attention to.

 

'Why do most men not have a particular skincare routine?'

 

Did we completely skip this part? And then we wonder, staring at the mirror just before that important interview if this rough skin will make a bad impression. If you dig a little deeper, you realize that you had the same question even when you were getting ready for your 18th birthday bash or your first date. But who would you ask after all?

 

Most of us have gone through this. Yes, it's 'most' & not 'all' because there are also men who do prioritize personal care and get their best selves out there! The rest of us who are not able to are either stuck in the pursuit of finding products that actually suit our skin or still wondering if Grooming is really necessary?

 

Not to forget the stereotype that has followed us right from a very young age and has often made us feel - 'Ladkon ko ye sab ki jarurat hoti hai kya?'

 

After experiencing these confusions & challenges first hand, we knew how big of a difference the skincare routine makes in a man's life.

If you have been able to resonate with our words, you know what we're building at Man Theory!

 

Man Theory is an honest attempt to reintroduce those missing chapters in the index of your life book. Outside the book, it's a safe place for men like you and us wanting to build an effective skincare routine.

 

At Man Theory, we are not just building a solid product portfolio, but also a passionate community of men for whom grooming is not an ACT but a HABIT!

At Man Theory, we aim to bring out the best in you. It’s time to be you, it's time to be The Grounded Man.